When Laura Jackson went looking for jewellery to accessorise clothes she had bought, she found two distinct markets, one was too expensive to justify the purchase for one outfit and the other looked cheap and disposable.
In both cases the jewellery she was looking at was mass produced seasonal items that were on every other womans’ neck, wrist and finger.
After conversations with girlfriends and colleagues she found that many women felt the same.
The one overwhelming thing that became clear in all the conversations she had was “in a perfect world no woman wants to see the same dress, shoes or jewellery on another woman at the same time that she has it on”.
Laura knew she could not meet all three demands, but she could meet one, the jewellery.
It was at this point the decision regarding her future was taken out of her hands when she was made redundant from her job as an Operations Manager.
After a short sabbatical and many discussions with her husband James, things started to come together, from introductions to suppliers, to contacts around the world that could meet her high standards.
These standards are, an ever changing well made product of a limited number. In a perfect world, no more than one hundred pieces of any one design.
From this The Beautiful Bling Company mission statement wrote itself
“Giving women of all ages the opportunity buy and wear jewellery and accessories that are unusual, elegant and inexpensive to match their moods and attire”.
The next thing was how and where to display the jewellery. Laura knew from her own experience that time is very precious to all women but she wanted to get the jewellery seen.
This led to the development of an individual point of sale, placed within outlets that women take time out of what maybe a hectic schedule to visit and to pamper themselves. Hair & nail salons, beauticians, gyms etc., and for the very busy woman visits to her home which in tune led to party plan evenings.
Franchising the business was a natural progression and The Beautiful Bling Company now have franchises in many areas.
When Laura Jackson went looking for jewellery to accessorise clothes she had bought, she found two distinct markets, one was too expensive to justify the purchase for one outfit and the other looked cheap and disposable.
